NEW YORK — Realtor.com is about to roll out a free tool that will allow real estate professionals to build single-property websites optimized for mobile devices.

Realtor.com president Errol Samuelson introduced the company’s Mobile Listing Site Builder on Thursday to attendees at Real Estate Connect in New York City. The platform will launch in about two weeks.

The company decided to offer the tool after realizing that up to 45 percent of Realtor.com’s traffic was coming from mobile devices on weekends, but many listings linked to agent websites that were not mobile-optimized, Samuelson told Inman News.

"It’s just a terrible user experience. It’s bad for our customers. It’s bad for us because we send them there from our site," he said.

Screenshot of a mobile listing site built using Realtor.com’s Mobile Listing Site Builder. 

Because Realtor.com contains listings from virtually every multiple listing service in the country, the company reasoned it would be "easy" to provide agents with a tool they might otherwise have to pay a monthly fee for, Samuelson said.

After signing up, building a site is a two step process. First, agents choose their MLS and type in their MLS ID to validate their status as an MLS member. Secondly, agents choose a listing. The mobile website is then instantly generated and populated with listing data, including photos.

The tool also automatically generates a shortened, shareable URL for the site, an embeddable QR (Quick Response) code for marketing materials, and PDFs for listing fliers and postcards.

There will not be any advertising on the mobile sites, Samuelson said. "This is strictly for the agent."

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Real estate news and analysis that gives you the inside track. Subscribe to Inman Select for 50% off.SUBSCRIBE NOW×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription