BrokerageIndustry News

Brokers grappling with multiple issues

New ways to think about team-building, cloud computing and social media
Published on Jan 13, 2012

NEW YORK -- Real estate industry leaders discussed critical issues for brokers including team-building, how to price new listings, and cloud computing during the Broker Summit track at Real Estate Connect on Wednesday.Team-building The "real estate team of the future" should divide up chores so that salespersons can spend their time selling, according to Ben Kinney, founder and chief executive officer of Home4Investment Inc., in Washington state.Kinney, whose company has more than 260 agents in four counties, said the basic division of labor should be between buyer specialists and listing specialists."Some people are really good at just a couple of things," Kinney said, and teams should take advantage of that. Beyond those specialties, routine chores should be delegated to listing assistants and showing assistants, who may work on an hourly basis. These assistants may take on such tasks as filling out paperwork, making flier drop-offs, coordinating visits by apprais...

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