Industry NewsNews Brief

Tools to avoid a social media disaster

Real estate agents' trustworthiness and reputation are vital to buyers and sellers
Published on Jan 20, 2012

NEW YORK -- Before social media, the words of a dissatisfied real estate client had considerably less power than they do now, according to Jimmy Mackin, a Facebook trainer and founder of The MLS App. Mackin spoke at Agent Reboot in New York City last week. Now, "reviews don't just happen on review sites. Thanks to social media, everyone has a voice, everyone has an audience, everyone is a critic," Mackin said. "If (they have) a terrible experience (with you), they're going to tweet about it, they're going to write about it." And their friends will ask, "Who's your Realtor, because I don't want to use them," Mackin added. According to the National Association of Realtors' 2011 Profile of Home Buyers and Sellers, when it comes to choosing an agent, the most important factors clients cite are his or her honesty and trustworthiness (30 percent of buyers, 38 percent of sellers) and his or her reputation (20 percent of each). With that in mind, Mackin sugg...

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