It's estimated in today's marketplace that up to 20 percent of Web traffic is now generated from mobile devices, mostly this generation's iteration of smartphones, but that's just a starting point. By the end of 2012, as much as 33 percent of Web traffic could come from these mobile devices.
The problem is, there's a very sharp disconnect in the market. Most website managers have not kept up with the trend lines. That is, they have not formatted for viewing from a mobile device.