Editor's note: This is the second of a four-part series. The language barrier is a key reason that many agents are reluctant to work with global clients. If this is stopping you from working with this important niche, there are a number of great solutions that make this task easier than ever. 1. Capitalize on the other languages you speak If you are already fluent in a language other than English, consider marketing specifically to people who speak your language. To do this, print selected marketing pieces in your second language.If there is a local newspaper in that language, plan on advertising in it. Advertising rates may be lower than for the larger daily newspapers, and it reaches a target audience where you may have less competition. If you really want to get ahead of the c...
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