Once you have attracted a global client, what are the do's and don'ts to make sure that you not only close a deal with this client, but attract his or her referrals as well?
If you plan to work with global clients, a simple piece of advice is to "stay in curiosity." Ask about their culture and how things are done in their country. Being interested in them is a great way to start building a strong relationship that will generate ongoing referrals.
The guidelines below will help you to work more effectively with any client who was born outside the United States.