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HTML5 video for real estate: it’s here, and so are consumers

Make this standard the cornerstone of your content strategy

John Hrvatin, program manager lead for Microsoft's Internet Explorer, says the move toward a "plug-in-free Web" is already in progress. "Any site that uses plug-ins needs to understand what ... customers experience when browsing plug-in-free. Lots of Web browsing today happens on devices that simply don't support plug-ins. Even browsers that do support plug-ins offer many ways to run plug-in-free." The devices Hrvatin references are smartphones and tablets, which do not include browser plug-ins such as Adobe Flash and Microsoft Silverlight. Tablets are wildly popular with consumers and we'll see a plethora of new devices available this year. In fact, I ranked tablets No. 3 in my "Top 10 real estate tech trends for 2012" column. According to the infographic "The Tablet Economy," created by Vertic, 97.2 percent of tablet traffic in the U.S. is driven by iPads. More than three-quarters (77 percent) of owners use their tablets daily, with 13 perce...

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