Industry NewsNews Brief

Hot swimsuit model offers real estate marketing lesson

Borrowing a page from the Ford Mustang ad campaign
Published on Feb 22, 2012

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by CareyBot

Real estate advertising can be a bit predictable: house photo, a Realtor headshot, company info, witty tag line. But I'm newly inspired. I'm going to shake things up a bit and really get this market rolling!

After reading about Ford Motor Co.'s ingenious new advertising campaign for the 2013 Mustang, I am going to applaud the marketing wizard who totally nailed the car's demographic ... and then blatantly steal the idea.