AgentMarkets & Economy

Why we can’t shake name brands from our brains

Book Review: 'Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy'
Published on Feb 22, 2012

Book Review Title: "Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy" Author: Martin Lindstrom Publisher: Crown Business, 2011; 304 pages; $25 Who doesn't love an insider secret? That's why you ask around to find out if anyone you know knows a guy/gal who does plumbing, works on your type of car, or sells real estate, when you're in the market to buy or sell yourself. It's comforting to know that you have insider access to the tricks up the sleeve of your opponent. And it's precisely that comfort and insider access you'll get from master marketer-turned-consumer advocate Martin Lindstrom's latest work, "Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy." At the outset, Lindstrom tells his own personal tale of trying to take a yearlong diet from all name brands. He could still buy things, and could still use the things he already owned, but he could not buy anything new -- not even food -...

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