AgentMarkets & Economy

Why we can’t shake name brands from our brains

Book Review: 'Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy'
Published on Feb 22, 2012

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by CareyBot

Who doesn't love an insider secret? That's why you ask around to find out if anyone you know knows a guy/gal who does plumbing, works on your type of car, or sells real estate, when you're in the market to buy or sell yourself.

It's comforting to know that you have insider access to the tricks up the sleeve of your opponent. And it's precisely that comfort and insider access you'll get from master marketer-turned-consumer advocate Martin Lindstrom's latest work, "Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy."

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