Book Review Title: "Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy" Author: Martin Lindstrom Publisher: Crown Business, 2011; 304 pages; $25 Who doesn't love an insider secret? That's why you ask around to find out if anyone you know knows a guy/gal who does plumbing, works on your type of car, or sells real estate, when you're in the market to buy or sell yourself. It's comforting to know that you have insider access to the tricks up the sleeve of your opponent. And it's precisely that comfort and insider access you'll get from master marketer-turned-consumer advocate Martin Lindstrom's latest work, "Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy." At the outset, Lindstrom tells his own p...
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