Industry NewsNews Brief

ZipRealty signs 6th brokerage to referral program

'Powered by Zip' provides conduit for IDX listings on ZipRealty.com
Published on Feb 22, 2012

ZipRealty Inc. says it's now providing leads and customer relationship management tools to Jacksonville, Fla.-based Coldwell Banker Vanguard Realty, bringing the number of brokerages participating in the "Powered by Zip" program to six.The Powered by Zip program has allowed the Emeryville, Calif.-based brokerage to continue to display Internet Data Exchange (IDX) listings on ZipRealty.com in markets where the company no longer provides brokerage services.Brokerages participating in the program feed IDX listings to the ZipRealty.com website and receive buyer and seller leads the website generates in their market. ZipRealty also makes its customer relationship management (CRM) tools available to partner brokers for them to manage leads. ZipRealty earns referral fees from leads it provides.Last year, ZipRealty announced it was closing brokerage offices in a dozen markets, including Jacksonville, as a cost-cutting measure.But visitors to ZipRealty.com can still search IDX listing...

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