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Market Leader to provide CRM for Century 21 agents

Deal could pave the way for agreements with other Realogy franchises

CORRECTION: This original version of this article contained an error regarding the acquisition cost of SharperAgent and has been updated with a correction. Market Leader reported that it acquired SharperAgent on Aug. 1, 2011, for $1.75 million in cash and assumed liabilities of about $400,000.Market Leader Inc. has landed a two-year contract worth at least $2.55 million to provide a marketing and customer relationship management (CRM) platform for Century 21 Real Estate agents.The marketing platform will be provided free to 60,000 U.S.-based Century 21 agents, and include integrated components for CRM, lead follow-up, marketing design for print and email, and office dashboards.Kirkland, Wash.-based Market Leader said that it expects to generate additional revenue from an enhanced version of the platform that it will make available to "high-end producers at a small premium."Similar deals with other franchisors under the Realogy Corp. umbrella may be in the works. In a regu...

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