Leading Real Estate Companies of the World, a network of 550 independent real estate brokerage firms around the globe, has partnered with video publishing platform WellcomeMat to provide each of its members with a free video channel and professionally produced videos.
LeadingRE will initially provide up to five videos focused on lifestyle, branding and marketing to seed members’ video channels, WellcomeMat’s chief educator Rudy Bachraty told Inman News.
Each member will be supplied with the same initial set of videos, and the video channels will live on members’ websites, Bachraty said. The partnership also includes connecting WellcomeMat’s network of more than 8,000 filmmakers to LeadingRE’s members, as well as discounts on WellcomeMat services, he added.
"LeadingRE is intent on helping their broker partners to leverage video assets on their own sites (via WellcomeMat’s … video solution) to build traffic and audience instead of yielding the value of their videos to free video platforms," Bachraty said.
Paul Boomsma, LeadingRE’s chief operating officer, said in a statement today that the partnership would enable the network "to answer all of our members’ questions about how (to) gather professionally produced content and how to best leverage it most competitively."
WellcomeMat teamed up with LeadingRE last May to create an online video channel for the network’s luxury home marketing program, Luxury Portfolio International. As a result of this latest partnership, LeadingRE members will also be able to syndicate their content to that channel.
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