Hacker Connect January 16 in New York
An event for and by the real estate tech community

In one of the support forums I monitor, an agent asked this simple question: "How long should I try out a vendor for sending traffic to my site if I'm getting absolutely no traffic? It isn't a pay-per-click arrangement, it's a monthly fee."Simple question, right? Of course, the answer on this isn't entirely simple. There are several things to consider when evaluating this sort of traffic generation arrangement. I'll give the standard consultant's answer: It depends.It depends on seasonalityIn many markets there are definite seasons for house hunting. The online activities associated with house hunting start before the time of year when people are calling up or emailing looking for a real estate professional.The person who asked the question in the forum lived in one of those mark...