Industry NewsNews Brief

Lifestyle checklist reveals what homebuyers really want

Determining emotional needs the key to showing right inventory
Published on Mar 28, 2012

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by CareyBot

Your prospects tell you they want a 2,200-square-foot, three-bedroom, two-bath home for around $250,000. It must be near good schools on the east side of town. You show them five homes over two days that meet their requirements. They show little interest.

Does this sound familiar?

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