Industry NewsTechnology

Auction firm pitching its services to homeowners

New portal explains real estate auction process
Published on Mar 30, 2012

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by CareyBot

National real estate auction company Williams & Williams has launched a website designed to help homeowners decide whether to sell their home at auction.

The "Sell Your Home" Web portal includes an "Is Auction Right For Me?" survey, a timeline of the auction process, comparisons of auctions vs. traditional sales, an explanation of auction options and fees, and a rundown of the marketing involved to attract buyers.