Do you have a robust Web presence? To succeed in today's online social networking-based environment, a single page on your broker's site is no longer sufficient. I recently moderated a panel for the Good Life Team that included the owners of six of the most successful independent real estate brokerages in Austin, Texas. The goal was to give the agents in attendance the tools and strategies that it takes to succeed online today. One of the most interesting aspects of the discussion was the distinction between having a website vs. a Web presence. A website is part of your Web presence, but that alone isn't enough. In fact, the large proportion of agents either have nothing posted online or just a page that resides on their broker's website. There are a number of ways to create your ...
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