Luxury Connect
Meet the Luxury Leaders | October 19-20 | Beverly Hills

There's always a lot of talk about agent ratings and how that's supposed to make life great for responsible agents and for consumers. It's supposed to be a big holy grail of greatness in helping match up home sellers, homebuyers and real estate professionals. I don't really get it, though. Sure, on the surface it makes some sense. Agent reviews are a little like testimonials. And there is also the whole concept of "social proof" in our socially networked world. But when I really get down to examining it, I'm not sure I see how agent ratings help anyone. Except maybe the site or service that is hosting the ratings. And even then it's a little questionable. I'll throw out some of my thoughts on this and hopefully the readership here can school me on where I'm off track. The me...