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Trulia rolls out iPhone app for rentals

Push notifications and color-coded markers denote newest listings

Real estate search and marketing site Trulia today released a free mobile application for the Apple iPhone focused on rentals, adding to the site’s collection of property search apps.

Trulia Rentals for iPhone, which is also compatible with Apple’s iPod Touch, notifies users when new rental listings matching saved criteria come on the market in their area and displays listings with color-coded markers that indicate how long a listing has been on the market.

Green denotes a listing added in the previous 24 hours, gray indicates a listing that has already been viewed, and black indicates an unviewed listing added more than 24 hours ago, Trulia said.

Lee Clancy, Trulia’s vice president of consumer products, said in a statement that the features are aimed at the needs of renters, which are different than those of buyers.

"The cycle and time frame is much shorter (for renters), so delivering push notifications to our users may mean the difference between landing your dream rental or missing out on the best place on the market," Clancy said.

The app also allows users to search by neighborhood or ZIP code, save searches, view nearby amenities, and contact agents or landlords directly from the app.

The app joins Trulia’s "For Rent" app for Google’s Android platform, launched last fall, as well as other property search apps for Apple iPhones and iPads, Android-based smartphones and tablets, and Amazon’s Kindle Fire.

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