Luxury Connect
Meet the Luxury Leaders | October 19-20 | Beverly Hills

About 25,000 tweets and 5,697 followers later, Twitter is still one of my favorite social networks. My Twitter "birth certificate," which came this week, shows that I started my Twitter account five years ago. I love Twitter -- it makes me feel connected to the rest of the world when it isn't distracting me from getting my work done. When I first saw Twitter my reaction was the same as everyone else's. I did not "get it." It took six months of trial before I learned to appreciate Twitter and to stop overthinking it. There isn't anything to "get" about Twitter, and because it really isn't for marketing in the old-school, in-your-face kind of way, no complicated strategy is needed. The biggest challenges are learning to communicate in 140 characters ...