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Century 21 Real Estate kick-starts US Soccer sponsorship

Ad campaign will run through 2012 Summer Olympic Games in London

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Century 21 Real Estate, the world's largest residential real estate sale's organization and ranking top in brand recognition, has announced that a two-year sponsorship with U.S. Soccer, which will be highlighted by the 2012 Summer Olympic Games in London. The Olympics will run from July 27, 2012, through Aug. 12, 2012.The company chose soccer, said Century 21 Real Estate's chief marketing officer, Beverly Thorne, because it's a global sport. And as a global real estate company, it was good opportunity to reach the estimated 275 million worldwide soccer fans, she said.Also, said Thorne, soccer is the No. 1 women's sport in the U.S. and allows the company to engage with soccer moms, who, she pointed out, have a significant role in homebuying. The marketing campaign, which will feature TV ads, co-branding of the U.S. Soccer logo, field signage, print ads in the U.S. men's and women's programs, and possibly more, is a continuation of Century 21 Real Estate's "Smarter, Bolder, Fast...