Give your real estate clients a Nudge

1000Watt rolls out Web-based app

Real estate and technology consulting firm 1000Watt Consulting has rolled out a Web-based mobile application designed to show off a real estate agent’s knowledge and act as a "call to action" for prospective clients.

The firm partnered with Web software company W&R Studios to create the app, called Nudge.

In a video accompanying the blog post, 1000Watt’s Joel Burslem walks viewers through creating a "nudge." Users can choose up to three out of eight available animated widgets to share with their contacts.

The widgets show market indicators, such as inventory, time on market, and asking price trends. The indicators are adjustable. For example, for the app’s "market balance" indicator, agents can specify whether it’s a better time to buy or to sell.

After users choose an indicator, they can give it a title, such as "Portland market report for buyers," adjust the indicator to where they want it to be, then add commentary of up to 400 characters. Users can either choose a predesigned template for the nudge or choose their own colors.

After previewing the nudge, users can then share it on Facebook, Twitter, LinkedIn, or via email. They can also embed the nudge in a blog or integrate it into a customer relationship management (CRM) system.

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The app does not pull in data from other sources.

"Nudge was born from the notion that agents could use something to cut through the noise and connect with consumers viscerally, almost emotionally, in their marketing," 1000Watt’s Marc Davison wrote in a blog post announcing the app’s launch Thursday. "We wanted to create something different, clear and beautiful."

The app cost is $99 a year for agents. 1000Watt is also offering customized accounts for brokerages at a flat $1,000 per month plus a setup fee, regardless of how many agents the brokerage has.

The firm has already signed up four brokerages: San Diego-based Prudential California Realty, Rhode Island-based Residential Properties, Bronxville, N.Y.-based Houlihan Lawrence, and Naperville, Ill.-based John Greene, Realtors.

"The data comes from your head and opinion. That’s what we believe is far more beautiful and worth sharing than a bunch of static facts," Davison told Inman News. "It’s your very opinion that makes you you, and what attracts people to you. Nudge helps you share that."

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