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Link building for real estate

3 popular tools for boosting SEO efforts

The Web was built on links.As Julie Joyce, director of operations for Link Fish Media, points out in "Why Links Matter," hyperlinks "were the main method of building the Internet and connecting sites through HTML, allowing people and bots to move around and find what they needed. They were like any other citations, methods of getting additional information by going somewhere else."Joyce goes on to discuss the concept of PageRank, which was developed by Larry Page and Sergey Brin and is the foundation of Google's algorithm.Joyce writes, "Not all links are of equal importance. A link from the home page of a powerful site like the BBC will be of a higher quality than a link from the links page of your high school's blog."Google and other search engines analyze links to determine the authority of a website. The more authority your website has, the better it will be ranked and the more traffic it will ultimately receive.In its simplest form, link build...