Industry NewsTechnology

Rethinking iPad listing presentations

Realtor Notebook

Don't miss Hacker Connect SF
Take a deep real estate technology dive, Aug 7, 2017

Shortly after I got my first iPad I put a listing presentation on it. It did not occur to me until several months later that all I was doing was taking the same old presentation that I used before the iPad, and that I should be taking advantage of the new technology.I like to take full advantage of the iPad by showing sellers in real time what is on the market in the neighborhood using a location-based app that accesses the data from our MLS.I have a screen shot that reminds me to go to the real estate app and use it to show the nearby homes on the market. I can also show comparable homes in the area that have recently sold all laid out on a pretty map with the prospective sellers home in the center.One double tap of the "sleep wake" button and I am back in my presentation. The first operating system or the iPad couldn't do that, but later versions can.Even though the iPad is easy to use, it takes a little practice to give a presentation with it and have it flow smo...