How effective are your marketing efforts? Are you getting the greatest return possible for the money you spend? If you're interested in spending less while increasing the return on your marketing dollars, it's time to stop hustling harder and work smarter. According to Michael Gerber, the author of "The E-Myth Revisited," most businesspeople spend almost all of their time working in their businesses. For real estate professionals, that means delivering their services to buyers and sellers. To get the best return from your business, however, it's also important to work on your business. This means taking the time to evaluate what is working and how you can improve your systems; deciding what innovations to implement and what activities to drop; and tracking your progres...
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