BrokerageIndustry News

3 tips for smarter real estate marketing

Don't wait for leads to fall into your lap
Published on Apr 23, 2012

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by CareyBot

How effective are your marketing efforts? Are you getting the greatest return possible for the money you spend? If you're interested in spending less while increasing the return on your marketing dollars, it's time to stop hustling harder and work smarter.

According to Michael Gerber, the author of "The E-Myth Revisited," most businesspeople spend almost all of their time working in their businesses. For real estate professionals, that means delivering their services to buyers and sellers.

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