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Without proper exposure, sellers may be leaving money on the table
Published on Apr 30, 2012

Wouldn't it be nice to sell your home without the hassle of exposing it to the public? Selling off-market works occasionally, but most sellers who try it eventually end up having to put their home on the market. This wastes time and could delay the sale. There are other drawbacks to trying to sell without full market exposure. One is that it's difficult to prepare your home for sale if prospective buyers are coming through. You have to stop work, and buyers see a work in progress. It doesn't make a good impression if your home is shown before it's ready. Buyers remember what they see, not what you tell them it will look like when you finish painting a room or replacing outdated light fixtures. Sellers in a desirable Oakland, Calif., neighborhood were asked by neighbors who needed a larger home if they could see the house before it went on the market. The buyers were so turned off by the poor appearance that they not only didn't buy the house, but they didn't even want to s...

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