Industry NewsTechnology

Imprev to power MRIS marketing center

Integrated system can pull MLS listing data, photos into marketing materials
Published on May 11, 2012

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by CareyBot

The biggest multiple listing service on the East Coast -- Rockville, Md.-based Metropolitan Regional Information Systems (MRIS) -- has selected Imprev Inc. to power a new integrated marketing center for its nearly 45,000 members.

MRIS' "My Marketing Center" will provide an integrated suite of digital and print marketing products and tools, including fliers, e-fliers, postcards, e-postcards and virtual tours. The MLS's members will have the ability to pull listing data and photos into the system to create marketing materials without re-entering data or uploading images. Links to virtual tours may be posted to Realtor.com or agent websites, and e-fliers with the bro

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