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Prudential California Realty accepting bids online

Firm may get both sides of deal when buyer is unrepresented

Editor's note: This story has been updated to clarify that Prudential California Realty may end up representing both the buyer and seller when unrepresented buyers submit offers on listings represented by the brokerage. When unrepresented buyers submit offers on properties represented by other brokers, Prudential California Realty would have an opportunity to represent only the buyer.    Prudential California Realty says it's the first brokerage in Northern California to allow prospective homebuyers to submit offers online on any for-sale property featured on the company's website -- even if the brokerage does not represent the listing, and even if the buyer is not represented by an agent.San Ramon-based Prudential California Realty has partnered with RealtyBid International to provide its online "Make an Offer" process, which allows ratified offers to be submitted from any one of the brokerage's website's property details pages.Consumers can search through thousands of hom...

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