Industry NewsTechnology

Revamped ERA website live with IDX listings

Users can tap 700 local broker websites

Franchisor and Realogy Corp. subsidiary ERA Real Estate has rolled out a revamped national website complete with Internet Data Exchange (IDX) listings in markets where its brokers operate. IDX listings are pools of shared data managed by multiple listing services (MLSs) in order to enable participating members to display each other's listings. Because franchisors are not members of MLSs, their websites often display only listings represented by affiliated brokers, instead of complete sets of IDX listings represented by all of the brokers in a given market. The National Association of Realtors last year briefly allowed franchisors to display IDX listings in markets where they had affiliated brokerages, but rescinded a rule change allowing the practice after some brokers and brokerage networks objected. The new ERA.com website employs a workaround that transmits consumers' search requests to affiliated brokers' IDX websites, and allows them to see the results of those searches with...

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