Industry NewsTechnology

Are third-party sites worth your marketing spend?

Rethink your syndication strategy
Published on Jun 11, 2012

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by CareyBot

An issue that is becoming increasingly more contentious is the role of third-party publisher (syndication) websites such as Realtor.com, Trulia and Zillow. Do these sites really serve the industry well or are they actually harming the consumer experience?

The answer depends upon who is answering the question.

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