Hacker Connect January 16 in New York
An event for and by the real estate tech community

I believe that video is a perfect medium for the real estate industry. Unlike a virtual tour or a floor plan, video provides a wonderful opportunity to showcase a neighborhood and a community. Video plays a unique role in marketing and, when executed properly, can send a powerful message to your audience. ComScore's recent white paper, "Surviving the Upfronts in a Cross-Media World," reveals some profound data that real estate brokers should consider when developing marketing and advertising strategies. One of the most significant findings in the comScore study is the growth in users engaging with online video. According to comScore, 30 percent more Americans now watch online video content on an average day than was the case a year ago. The average user spends more...