BrokerageIndustry News

My Realtor sent my panties into cyberspace

How marketing missteps cost listing agent millions in referral business
Published on Jul 2, 2012

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by CareyBot

While all the research supports the fact that listing agents should take at least 20 pictures of their listings, the type and quality of the pictures you take is critical, especially if those pictures will be syndicated across the Web. This cautionary tale is a primer on what to avoid doing when you are marketing your listings.

After taking a hiatus from having her house listed for sale, a seller decided to place her antebellum mansion back on the market for $2.5 million. The house had substantial grounds as well as a full-time staff to manage the property.

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