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Re/Max CEO: Success is still about relationships

Real Estate Connect speaker profile: Margaret Kelly

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Margaret Kelly, CEO of Re/Max, a global real estate franchisor with 90,000 affiliated professionals in 80 countries, will give a keynote talk and lead a broker session during the Real Estate Connect San Francisco conference, which runs from Aug. 1-3 at the Hilton San Francisco Union Square hotel. Kelly, who joined Re/Max in 1989 as a financial analyst, was named president in 2002 and CEO in 2005. In her Connect keynote talk, "Adapting for Success," Kelly will share how Re/Max responded to the quick-changing and uncertain climate that characterizes the real estate industry today. Her broker talk, "Running a Real Estate Business in a New Real Estate Market," will explore where a real estate professional's real value lies. On technology The new real estate market, Kelly said, is a lot like the old one, but with more technology. "It's still a relationship service business," she said. "The Internet will not replace the real estate agent."  &quo...