Industry NewsNews Brief

Trulia going direct to brokers for listings

Incentives aimed at boosting accuracy of data, addressing ad concerns
Published on Jul 31, 2012

Trulia is joining rival Zillow in offering incentives to brokerages that provide the real estate search portal with listings, including unlimited photos and property descriptions, and prominent identification of broker and agent contact information.The Trulia Broker Program will deliver weekly reports to participating brokers to help them track the number of leads theirĀ  listings generate on the site, and through distribution on Trulia's mobile apps.Some brokers and agents have questioned the value of syndicating listing data to third-party sites like Zillow, Trulia and Realtor.com, voicing objections about lead forms for competing agents that appear next to some listings on the sites. There have also been complaints that third-party sites sometimes publish inaccurate or out-of-date information.Zillow announced a program in June to take listings directly from real estate brokerages to improve the accuracy of listing data, instead of relying on intermediaries like ListHub and Point2. T...

Comments