Real estate agents and the brokers, franchisors and vendors that provide services to them are using increasingly sophisticated — yet seemingly low-key — marketing techniques on social media channels.
But there’s nothing low-key about the technology they’re using on the back end to generate and manage leads all the way through the closing process.
Finalists for the 2012 Inman News Innovator Awards have developed tools and services that improve the real estate transaction process and experience for consumers and industry professionals.
This year’s award categories include:
- Most Innovative New Technology
- Most Innovative Brokerage or Franchise
- Most Innovative Real Estate Website or Web Service
- Most Innovative MLS or Real Estate Trade Association
- Most Innovative Real Estate Startup
- Most Innovative Mobile App
- Most Innovative Real Estate Social Site or Social Service or Blog
Following a nominations process, an Inman News review team considered the full list of nominees and selected the list of finalists below. Finalists include nominees as well as other candidates selected by the Inman News review team.
Winners chosen from the list of finalists will be announced Thursday, Aug. 2, during the Real Estate Connect conference in San Francisco, which runs from Aug. 1-3.
An additional annual award, the Innovator of the Year Award, recognizes an individual who embodies the spirit of real estate innovation. This award, which is not open to nominations, will be announced Thursday, along with the People’s Choice Innovator Award, an annual award that is based on a popular vote of Inman News readers.
Most innovative new technology (2012 finalists)
Cartavi, which provides cloud-based real estate document management, this year implemented full integration with e-signature provider DocuSign, allowing subscribers of the two services to access both via a single sign-in process.
DotLoop NOW is a "light" version of DotLoop’s paperless transaction management platform available at no charge to individual agents — particularly those who may be with a broker that doesn’t provide such technology.
ESignDashboard iPad app, GoPaperless Solutions Inc.
GoPaperless Solutions Inc. this year released its cloud-centric eSignDashboard iPad app for document management with electronic signature, annotation, sharing and syncing capabilities. Agents can synchronize updates of electronic documents across multiple devices including computers, tablets and smartphones.
Homes.com’s Homes Connect
Homes.com’s Homes Connect integrated marketing platform allows agents to import their social media contacts into a prospect manager, generate market reports for clients, and manage their websites using a single login.
ListHub’s Real Estate Network
Move Inc. subsidiary ListHub added another dimension to the business of syndicating real estate listings to third-party sites like Zillow and Trulia when it created the Real Estate Network, which allows real estate brokerages and multiple listing services to syndicate listings to websites operated by participating national franchisors including Century 21, Coldwell Banker, Realty Executives International and RE/MAX
Listingbook AI allows real estate agents to provide their clients with access to local MLS data through Listingbook. Buyers and sellers who sign up to work with an agent gain access to public records, recent and past sales, community and school information, taxes and loan estimates. Real estate agents can use Listingbook AI to monitor and collaborate with their clients.
Market Leader’s integrated Marketing Center
Market Leader, the lead vendor behind Keller Williams’ eEdge integrated lead management, marketing and transaction management platform, has used its acquisition of Sharper Agent to provide its new integrated Marketing Center to agents with other franchisors and independent brokerages.
Zillow Premier Agent websites and contact management platform (CMP)
Zillow created a buzz this spring when it announced that it would offer free websites with IDX listing display to its "Premier Agent" advertisers, and $10 a month for others. The sites feature integration with another new tool from Zillow — a customer relationship management (CRM) platform for managing leads and customer contacts generated online.