To outshine your competition on listing appointments, having superior technology and marketing materials are a must. The challenge is how to do it, especially if you receive a lead that wants to meet with you on short notice. What can you do to be prepared for a "come list me" call? With the right technology tools and mobile apps, you can now be completely prepared for a listing appointment in just minutes. 1. CMAs on the run If you don't have time to do a complete CMA (comparative market analysis) or don't have wireless access, this is where your smartphone apps really shine. You can still access this data using your smartphone in conjunction with apps from Realtor.com, Smarter Agent or Zillow. These apps can quickly generate what is for sale in most areas as well as the most recent closed prices. The Zillow app also has a number of useful charts indicating whether prices are increasing or decreasing. In terms of using this in your presentation, it's a powerf...
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