Facebook- and Twitter-using agents at Pacific Union International, a luxury San Francisco Bay Area residential real estate firm, will have access to a content library and real-time analytics powered by social media company Hearsay Social, the companies announced today. Hearsay Social, a San Francisco-based startup with approximately 80 employees, offers companies tools that help them manage their social media presence by organizing and monitoring content, streamlining branding and providing real-time information. Pacific Union International, which has 22 offices and about 450 agents in the Bay Area, will focus on Facebook and Twitter. Hearsay Social also offers dashboard tools and user-specific, real-time analytics for LinkedIn, Foursquare and Google Plus. Screen shot of Hearsay Social client-facing dashboard. Pacific Union International is the first residential real estate brokerage to work with Hearsay Social, said Kate Keene, product marketing manager at Hearsay Social. "W...
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