Move Inc. adds 2 Yahoo execs

Realtor.com operator focused on search and social media marketing

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Realtor.com operator Move Inc. has added two former Yahoo Inc. execs to its management team.

Barbara O’Connor, former vice president of global consumer marketing at Yahoo, joined the company as executive vice president of marketing in July. David Roth, another former Yahoo exec, joined the company as vice president of performance and social marketing, Move announced this week.

O’Connor worked at Yahoo for 10 years, leading marketing of its commerce and media channels. Before joining Yahoo, she did marketing for Apple and Netscape Communications Corp., among other companies.


Barbara O’Connor

O’Connor now directs the marketing and communications for all of Move’s brands, including Realtor.com, marketing tool Top Producer, listings publisher ListHub and lead generation and management tool TigerLead Solutions, and others.

"We’re very excited to welcome Barbara to Move’s executive leadership team, especially as our company’s momentum continues to grow," said Move CEO Steve Berkowitz in a statement. "I’m looking forward to the focus on results and commitment to team building that Barbara will bring to all of our brands especially Realtor.com and Top Producer as we expand our marketing presence."


David Roth

Roth’s focus at Move, where he will report to O’Connor, will be on Web search and social media. Roth comes to Move from Yahoo, which he joined in 2006 and last served as director of search and affiliate marketing.

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In December, Move hired another former Yahoo exec, Rachel Glaser, as its chief financial officer. Earlier this month, Move acquired Los Angeles-based TigerLead Solutions LLC for $22 million.


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