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Coldwell Banker jumps onto Pinterest

'Pin it' button encourages users to mine listings photos for collages
Published on Oct 16, 2012

Hacker Connect January 16 in New York
An event for and by the real estate tech community

Realogy Corp. franchisor Coldwell Banker Real Estate LLC is inviting visitors to coldwellbanker.com to mine listings photos and create theme-based picture collages of their favorite home features on Pinterest.

Each listings detail page on coldwellbanker.com invites users to "like" the home on Facebook, share it on Google Plus, or "pin it" on Pinterest.

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