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Exit Realty goes paperless with DotLoop, partners with Trulia

Toronto-based franchisor poised for US expansion

Real estate franchisor Exit Realty Corp. International announced today that electronic transaction software company DotLoop will power its new agent-facing, cloud-based business software, Total Office Resource Center (TORC).

DotLoop’s product DotLoop NOW, which facilitates paperless transactions by bringing documents and operators together to close deals electronically, will give Exit Realty agents the opportunity to eliminate paper from their work lives, said Exit Realty CEO Tami Bonnell.

"We wanted to make transactions user-friendly no matter where our agents are," said Bonnell, who was named Exit Realty’s CEO in September. "The more user-friendly it is, the more transactions our agents are able to complete."

Exit Realty also announced a partnership today with real estate search portal Trulia, which will provide discounts to Exit Realty agents who want to market their listings with the home search site. In return, Trulia advertising will appear in Exit Realty webinars and emails directed at agents

Exit Realty’s new TORC software system, which it developed and manages, also includes a training element that launches today, Bonnell said. It will provide training videos on technology for its agents, including segments on social media, blogging, lead generation and relationship management, she said.

The announcement by Exit Realty comes as the Toronto-based, 16-year-old franchise network plans for growth.

"Exit Realty has very aggressive growth plans for 2013 and beyond," Bonnell said in a statement earlier this month, when the company named five U.S. regional presidents to help direct the company’s expansion.

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