BrokerageIndustry News

Using YouTube, ‘enhanced listings’ to one-up competition

Defending your commission
Published on Oct 25, 2012

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by CareyBot

Commission cutting is on the front burner again. What can you do to defend your commission as the market heats up and competitive brokers start slashing their fees? The answer is to show your seller the value you bring to the transaction.

When I wrote "Waging War on Real Estate's Discounters" back in 2005, the primary theme of the book was, "Maximum exposure to the marketplace results in maximum sales price." To defend your commission, you must be able to illustrate how the services you provide help the sellers achieve that goal more quickly than with any other agent.