The real estate marketing platform The Real Estate Book has updated its online marketing tool, trebstore.com, to allow agents and brokers to target the site’s marketing pieces like brochures, postcards and flyers to their contacts based on their specific demographics and locations.

Real estate marketing platform The Real Estate Book has updated its online marketing tool, trebstore.com, to allow agents and brokers to target the brochures, postcards and flyers they create on the site to their contacts’ demographic characteristics and locations.

The three-year-old marketing hub, powered by communications company R.R. Donnelley and Sons Inc., allows users to access their listing photos and data from RealEstateBook.com, which has 1.5 million listings in the U.S., Canada and the Caribbean, and create marketing materials from them.

The service then charges users to have them printed and delivered or to download the digital file. Costs range from $0.61 per 6-by-9-inch mailed postcard to $2.05 per 11-by-17-inch mailed brochure. Users can download and print the pieces themselves at a subscription rate starting at $0.99 per download.

The service’s new targeting capabilities make it easy for real estate pros to maximize their marketing efforts, said Scott Dixon, CEO of NewPoint Media Group, parent company of The Real Estate Book.

Advertisers "can choose a specific area down to the subdivision level and then filter their list by household income, the amount of time the consumer has owned the home, for example," Dixon said in a statement.

Sample design template on The Real Estate Book’s trebstore.com.

Trebstore.com also offers a broker product that allows brokers to create consistent branding for all of the pieces their agents send out using the site.

Last year, The Real Estate Book updated its website to make it mobile-optimized and released an iPhone app.

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