Luxury Connect
Meet the Luxury Leaders | October 19-20 | Beverly Hills

Value is an aesthetic experience, says Krisstina Wise, broker-owner of the Austin, Texas, brokerage The GoodLife Team. It's not just a product or service, she said, but how a brokerage makes a customer feel. Wise and five other panelists will discuss how to make doing business in real estate "as easy as buying a latte" at Real Estate Connect New York City, which runs Jan. 16-18 at the Grand Hyatt New York. Wise will appear on an opening-day panel, "What does the industry need to do to make the 'Latte Vision' happen?" Krisstina Wise Wise's answer to that question revolves around value and her real estate raison d'etre: "To care, to make a difference." Customer experience, Wise says, should be a full one. An experience with a brokerage is analog...