Value is an aesthetic experience, says Krisstina Wise, broker-owner of the Austin, Texas, brokerage The GoodLife Team. It's not just a product or service, she said, but how a brokerage makes a customer feel. Wise and five other panelists will discuss how to make doing business in real estate "as easy as buying a latte" at Real Estate Connect New York City, which runs Jan. 16-18 at the Grand Hyatt New York. Wise will appear on an opening-day panel, "What does the industry need to do to make the 'Latte Vision' happen?" Krisstina Wise Wise's answer to that question revolves around value and her real estate raison d'etre: "To care, to make a difference." Customer experience, Wise says, should be a full one. An experience with a brokerage is analogous to walking into a coffee shop -- it should be sensual, she said. Customers should "feel something." She scrubs that perspective against the 12-agent, two-office brokerage she founded in...
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