Century 21 Real Estate will continue providing listings to Zillow.com in return for perks intended to help the franchisor’s agents generate more business, the companies said in announcing the renewal of a 2010 marketing agreement.

Century 21, a Realogy Holdings Corp. subsidiary, was the first franchisor to enter into such an agreement with Zillow. Listings represented by independently owned brokerages around the country that are affiliated with Century 21 automatically appear on the Yahoo-Zillow Real Estate Network, which includes Zillow.com, Yahoo Homes and Zillow Mobile.

The listings get "enhanced branding" and can be accompanied by high-quality photos and detailed descriptions. Century 21 agents can also take advantage of Zillow advertising programs such as ZIP code-targeted searches and Showcase Ads.

In April 2011 Zillow announced that it would provide exclusive discounts to Century 21 Real Estate brokers and agents on featured listings on Zillow.

"Our relationship with Zillow has empowered our agents with a valuable marketing program, providing extraordinary reach and visibility for their listed properties," said Bev Thorne, chief marketing officer of Century 21 Real Estate, in a statement.

After Realogy’s successful initial public offering earlier this year, CEO Richard Smith said Realogy has "invested heavily" in online channels like Trulia and Zillow.

Realogy’s IPO prospectus noted that the company has "attractive financial arrangements with third-party websites such as Google, Yahoo, Trulia, Zillow, and others that significantly advantage our agents and franchisees."

In June 2011, Realogy subsidiary NRT LLC announced it had signed agreements to add advertising enhancements to 100,000 property listings on Trulia, Zillow, Realtor.com and Yahoo Real Estate.

Under an agreement announced in April 2011, Trulia offered brokers affiliated with Century 21 discounts on premium listings for a limited time.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription