In a new relationship that it says could grow, franchising giant Coldwell Banker Real Estate LLC has announced it will provide a customized version of the Videolicious automated video creation platform to 1,000 agents who have demonstrated a desire to grow their business through video.
Videolicious will allow Coldwell Banker agents to create videos without complex software, the company said, using their iPad or iPhone and integrating existing stills and video to create shorts in minutes.
"We believe that video content needs to go beyond slide shows, and our system has adapted to video as a critical component in showcasing their personality and industry knowledge," said Michael Fischer, chief marketing officer at Coldwell Banker Real Estate, in a statement.
Fischer said Coldwell Banker On Location, the brand’s YouTube channel, has more than 50,000 videos and saw a 121 percent increase in views last year.
Videolicious was one of a number of new companies demonstrating new services at last summer’s Real Estate Connect conference in San Francisco, and is one of 25 exhibitors in "Start-Up Alley" this week at Real Estate Connect New York City.
Videolicious CEO Matt Singer will team up at the conference Thursday with HDhat CEO Mark Passerby and Andreas Klavehn of Carl Zeiss AG, to present a live demo at 10:05 a.m. EST on using smartphones to produce high-quality video.