Luxury Connect
Meet the Luxury Leaders | October 19-20 | Beverly Hills

Recently, I was going through the audio from the HearItDirect SoCal event, where one of the more exciting panels featured Gen Y buyers. It was an eye-opening experience. There was one exchange I felt was so important that it deserved to be singled out. Ladies and gentlemen, meet the consumer of the future! You may decide for yourself whether to take this Gen Y buyer seriously or not. Many responses to what this Gen Y buyer has to say will probably fall under the category of "preaching to the choir." Real estate agents will tell other real estate agents why the consumer is a fool for not using a real estate agent. But there's so much deeper meaning in what this young woman has to say in this short segment that we should take a closer look. When she says, "I really feel like...