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How Vine and the 'new narrative image' can further your business objectives

Over the past couple years a wide variety of hardware and software for capturing and creating images has been created.These include things like the Lytro camera, which lets you focus AFTER you capture an image; Cinemagram, which helps you blend video into a portion of a still image, and the Kogeto Dot iPhone accessory which helps you make 360-degree videos. These are examples of what I consider "new narrative image" technologies. The media they create is something between a photograph and a video. They demand more of content creators than simply taking a photograph. They often demand more the audience than simply looking at an image. New narrative image technologies have, for the most part, focused on the deliverable: How do we amp up the audience experience? As the resolution of our image capturing and display devices improves and they become more portable, the difference between a high resolution image and the real world starts to disappear. Everything starts to look &qu...

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