Global luxury real estate brand Sotheby’s International Realty Affiliates LLC has added an Asian online publication to its mix of 2013 marketing partners and created an iPad marketing app for its agents.
In addition to re-upping online and print marketing relationships with The New York Times, The Wall Street Journal, BBC.com, The Telegraph Media Group, Google and Architectural Digest, Sotheby’s International Realty will advertise with the luxury-focused online magazine Hong Kong Tatler in 2013.
"Our relationships with many of the world’s most influential news media have been cultivated over the course of several years and offer multiple levels of custom exposure for our network," said Wendy Purvey, Sotheby’s International Realty’s chief marketing officer, in a statement. "Our marketing plan was designed to deliver 700 million overall impressions, generating valuable exposure among our core audience of consumers: the connoisseurs of life."
The brand’s 12,600 sales associates associated with approximately 650 offices in 45 countries and territories will also have access to a new iPad marketing app in 2013.
The app, featuring slideshows, interactive images, videos and links, will be updated by Sotheby’s International Realty throughout the year, automatically giving its agents — and their clients — up-to-date marketing information.
"We are taking a cutting-edge and targeted approach in our marketing plan, which will help us create global connections and showcase the extraordinary homes our network represents," Purvey said.
Phillip A. White, Sotheby’s International Realty’s president and chief operating officer, became CEO On Feb. 1.
In 2012, Sotheby’s International Realty said its website, sothebeysrealty.com, surpassed 7 million visits and 4 million unique visitors for the first time.
The brand, a subsidiary of Realogy Holdings Corp., expanded to Australia in August, 2012. Last March Sotheby’s opened its second office in Vietnam. In May, it signed its first Brooklyn, N.Y., affiliate.
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