Real estate agents take snapshots to document homes for sale as if to say, "This home has a dining room." What their photographs should be marketing is the dining room as a great space to spend time dining with friends and family. Photography can be used for marketing real estate, but often agents just take a few quick snapshots instead of hiring a pro. I have never seen poorly photographed shoes on the Zappos website. It's also rare to see poorly photographed products on Pinterest, or in the Target store flier that comes with the Sunday newspaper. When are we going to have standards in the real estate industry for photography? Why do we allow our MLS to watermark and publish bad photographs for all to see? Don't we have an ethical and moral obligation to do everything we can to make our clients real estate look fantastic instead of frightening? It isn't unusual to see the logo of a major real estate brand right next to a poor property photograph. Photography is one of ...
by Ingrid Burke | on Feb 20, 2017
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