Luxury Connect
Meet the Luxury Leaders | October 19-20 | Beverly Hills

Companies are increasingly embracing content marketing -- the creation and sharing of articles, pictures, video and other publishing content in order to acquire customers -- as one of the most effective forms of advertising.A large share of companies are recalibrating their marketing strategies in 2013 to put greater emphasis on content marketing, a recent survey by content development company CopyPress found.The percentage of companies that said content would be their primary marketing focus in 2013 nearly doubled from last year's survey, rising from 18.9 percent to 34.8 percent, CopyPress said. The survey found that about half of marketers decided to change their marketing focus in 2013. "The focuses for 2013 are radically different," CopyPress said in a report detailing the...