Industry NewsMarketing

Life after Google Reader

Expect innovation, competition in RSS desktop apps
Published on Mar 19, 2013 | Updated on Apr 23, 2013

Google Reader, the beloved RSS application with a loyal user base, is the latest casualty of the search engine giant's quest to consolidate and focus on developing core products.How will Google's decision to shut down Reader on July 1 affect real estate professionals? Blogging is still an integral piece of the real estate industry's digital space. Real estate pros publish and consume blog content every day and have faithfully used Reader. Those who don't want to rely solely on social media for news and content will have to turn to other services. Unfortunately, there aren't a lot of alternatives out there.  Google, which has sunsetted a grand total of 70 products and services since 2011, announced another round of spring-cleaning last week, discontinuing eight more services. The majority of the product cuts have essentially gone unnoticed or haven't generated much fuss. Until now, that is.  For those not familiar with Google Reader, it's a web-based RSS (Really Simple Syndic...

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